Stock Phoenix
Stock Phoenix, operated under The Phoenix University, is one of India’s leading stock market training platforms, founded in 2018 by Prabhu Selvaraj and Senthil Kumar.
The platform focuses on empowering traders and investors through structured education rather than advisory or portfolio management.
YEAR
2025
CLIENT
Stock Phoenix
SERVICES
Trading Courses
PROJECT GOALS
The project was guided by a clear set of strategic goals aimed at improving usability, performance, and overall business impact. These goals were defined to address core user needs while delivering measurable value.
- Establish trust and credibility through authentic mentor profiles, real testimonials, and transparent outcomes
- Simplify the learning funnel from Free Masterclass to Paid Courses and Ongoing Mentorship
- Improve content clarity by clearly separating free and paid offerings
- Increase conversions with optimized CTAs, strong visual hierarchy, and mobile-first design
- Differentiate the brand in a competitive education market using strong value messaging and social proof
RESEARCH
The research focused on analyzing user behavior across stock market learners to understand trust drivers and conversion barriers. Competing trading education platforms were evaluated to identify gaps in clarity, funnel design, and credibility signals. User journeys were mapped to reduce friction between free learning resources and paid programs, ensuring a smooth, confidence-driven progression through the platform.
TECH STACK USED
Across all projects, we leverage a modern, scalable, and performance-driven technology stack to deliver fast, reliable, and visually polished digital experiences.
WordPress (Elementor)
Core Infrastructure
BACKEND
HTML5, CSS3, JavaScript
User Interface
FRONTEND
Figma, Adobe XD
Prototyping
DESIGN
USER FLOW
The user flow was designed to guide users seamlessly through the product while minimizing friction at every step. Each interaction is intentionally structured to ensure clarity, intuitive navigation, and a smooth progression toward the desired outcome.
Landing Experience
The journey begins with a focused landing experience that clearly communicates the platform’s value proposition. Mentor credibility is highlighted through credentials, achievements, and affiliations, helping users quickly understand why the platform is trustworthy and worth their time.
Trust Reinforcement
Trust is strengthened through authentic testimonials, detailed mentor bios, and real learner success stories. These elements reduce hesitation, address common doubts, and validate the platform’s effectiveness through social proof.
Course Exploration
Paid programs are presented with clear comparisons, outlining outcomes, curriculum highlights, and benefits. This structured presentation helps users easily evaluate options and choose the program that best aligns with their learning goals.
Conversion
Conversion is driven through strategically placed, optimized CTAs and a simplified payment flow. Clear pricing, minimal steps, and reassurance around support and refunds help users complete enrollment with confidence.
KEY TAKEAWAY
The redesigned Stock Phoenix website successfully improved trust, clarity, and conversions by aligning educational credibility with a streamlined learning funnel.
Hello 👋 I’m Darpan, Client success manager
If you’ve got any questions or just want to talk things through, i’m always happy to chat.
