Quikest AI
Quikest is an AI-powered collaborative workspace that enables teams to generate, manage, and apply intelligent personas to create strategy documents, marketing campaigns, and sales playbooks with speed and accuracy.
The platform bridges the gap between product, marketing, and sales teams by providing a shared, data-driven source of audience truth. By linking AI personas directly to projects and documents, Quikest ensures contextual consistency, insight-driven content, and alignment with business objectives.
YEAR
2025
CLIENT
Aaron Keith
SERVICES
AI Persona Generator
PROJECT GOALS
The objective was to streamline persona-driven strategy creation while unifying cross-functional teams around a single, reliable audience framework.
- Simplify persona generation using AI-driven automation
- Enable real-time collaboration across teams and documents
- Maintain consistency of persona insights across all strategy materials
- Improve productivity by reducing creation, review, and approval cycles
- Design a scalable system suitable for enterprise workflows
RESEARCH
Research focused on understanding how product, marketing, and sales teams currently create and use personas, identifying gaps in collaboration, consistency, and reuse. Existing persona tools and document workflows were analyzed to uncover inefficiencies and misalignment. User journeys were mapped to design a unified workspace that reduces duplication, improves clarity, and supports faster, insight-driven decision-making.
TECH STACK USED
Across all projects, we leverage a modern, scalable, and performance-driven technology stack to deliver fast, reliable, and visually polished digital experiences.
ReactJS, TailwindCSS
User Interface
FRONTEND
Node.js, Express.js
User Interface
BACKEND
PostgreSQL
Database
BACKEND
USER FLOW
The user flow was designed to guide users seamlessly through the product while minimizing friction at every step. Each interaction is intentionally structured to ensure clarity, intuitive navigation, and a smooth progression toward the desired outcome.
Persona Creation
Users can generate AI-powered personas in minutes by combining product, market, and customer data. These personas serve as a shared foundation, helping teams quickly understand user needs, motivations, and pain points.
Project Setup
Personas are linked to specific projects and objectives, ensuring every initiative is grounded in clear user context. This setup allows teams to tailor messaging, strategies, and decisions to defined goals from the outset.
Collaborative Editing
Teams work together in real time to co-create and refine documents. Live. collaboration enables faster feedback, reduces version conflicts, and keeps everyone working from a single source of truth
AI-Assisted Drafting
A context-aware AI supports drafting by improving structure, clarity, and messaging based on the selected personas and project goals. This accelerates content creation while maintaining consistency and relevance.
KEY TAKEAWAY
Quikest redefined persona-driven strategy creation by centralizing audience intelligence and collaboration into a single AI-powered workspace. The platform significantly reduced time spent on persona creation, improved cross-team alignment, and boosted overall productivity.
Hello 👋 I’m Darpan, Client success manager
If you’ve got any questions or just want to talk things through, i’m always happy to chat.
