Mercedes Catalogue Application
The Mercedes Catalogue Application is a mobile-first digital catalogue developed for Mercedes Turkey, designed to present the brand’s complete range of cars and trucks in an immersive and interactive format.
Powered by a custom .NET-based CMS, the platform gives Mercedes Turkey full control over vehicle data, media assets, dealer information, and real-time updates, strengthening the brand’s digital presence and enhancing the customer journey from discovery to engagement.
YEAR
2022
CLIENT
T‑TMS Transportation Management System
SERVICES
UI Design, Development
PROJECT GOALS
The project aimed to modernize Mercedes Turkey’s traditional catalogue experience and elevate digital customer engagement.
- Build an interactive vehicle showcase with high-quality visuals and 360° media
- Simplify dealership discovery through an integrated map-based dealer locator
- Enable direct dealer communication via an in-app inquiry system
- Centralize content and media management using a robust CMS
- Strengthen brand presence across mobile platforms
- Ensure scalability and performance for media-heavy content and growing catalogues
RESEARCH
Research focused on understanding customer expectations for digital automotive catalogues and identifying gaps in traditional brochure-based experiences. Existing automotive apps and competitor platforms were analyzed to benchmark interactivity, media usage, and dealer connectivity. User journeys were mapped to reduce friction between vehicle exploration and dealership contact, ensuring a seamless transition from browsing to inquiry.
TECH STACK USED
Across all projects, we leverage a modern, scalable, and performance-driven technology stack to deliver fast, reliable, and visually polished digital experiences.
Cordova (cross-platform Android & iOS)
Mobile Development
BACKEND
.NET Framework
User Interface
BACKEND / CMS
Figma
Prototyping
DESIGN
Adobe XD
Prototyping
DESIGN
USER FLOW
The user flow was designed to guide users seamlessly through the product while minimizing friction at every step. Each interaction is intentionally structured to ensure clarity, intuitive navigation, and a smooth progression toward the desired outcome.
App Launch
Upon launching the app, users are presented with a curated selection of featured Mercedes models. High-quality visuals, key specifications, and highlights help users quickly explore options and build interest without overwhelming them.
Dealer Discovery
Users can easily locate nearby Mercedes dealerships using GPS and map-based discovery. Location-aware results ensure relevance, while filters help users find dealers based on proximity, availability, or preferred models.
Direct Inquiry
The app enables instant communication with dealerships directly from the model or dealer page. Users can call, message, or submit inquiries without leaving the app, shortening the path from interest to action.
Follow-Up
Dealers respond through integrated communication channels, allowing the sales conversation to continue seamlessly. Timely follow-ups ensure users stay engaged while moving closer to test drives or purchase decisions.
KEY TAKEAWAY
The Mercedes Catalogue Application successfully transformed a traditional vehicle catalogue into a premium, interactive digital experience. By combining immersive media, seamless dealer connectivity, and centralized content management, the app enhanced customer engagement, improved lead generation, and reinforced Mercedes Turkey’s position as a forward-thinking, digitally driven automotive brand.
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Hello 👋 I’m Darpan, Client success manager
If you’ve got any questions or just want to talk things through, i’m always happy to chat.
