Culture Haze

Culture Haze is a leading online publication dedicated to India’s hip-hop and urban music culture. Known as "India’s Fearless Hip-Hop Blog"

it covers news, features, and updates on artists, collaborations, and trends shaping the Indian rap and street culture scene. Our SEO collaboration aimed to enhance their online visibility, strengthen their authority in the music niche, and expand their reach to a wider audience through strategic organic growth.

YEAR

2025

CLIENT

Culturehaze

SERVICES

Artists Booking & Entertainment agency

PROJECT GOALS

The main objective was to position Culture Haze as a top-ranking digital publication within India’s music and entertainment industry. Our team optimized the website’s on-page SEO structure, improved schema implementation for better indexing, and introduced targeted keyword strategies focused on music, hip-hop, and artist-related content. To increase domain credibility, we executed a consistent backlink campaign, securing high-quality links from relevant media and entertainment platforms. In addition, we set up Google Analytics for performance tracking and added the brand’s presence on Google to enhance discoverability across search and local results. The content strategy was further supported by optimizing regularly published blog posts to improve keyword coverage and user engagement.

Results

Significant improvement in keyword rankings and organic traffic within the Indian music and entertainment category.
Increased visibility for featured articles and artist-related blog posts in search results.
Strengthened website authority through a consistent high-quality backlink campaign.
Enhanced brand discoverability and engagement by optimizing the Google Business Profile.
Gained valuable audience insights and engagement metrics via Google Analytics integration.
Established a stronger, more recognizable online presence for India’s hip-hop and urban music culture platform.