BMT Agency

BMT Agency is a Mumbai-based artist booking and entertainment management platform that connects event planners and hosts with verified DJs, musicians, and performers across India.

As a property of Team Innovation, the platform curates top-tier talent for private events, weddings, college shows, corporate functions, and nightlife gigs, offering a streamlined artist discovery and booking experience. BMT Agency’s online presence enables users to explore an extensive roster of performers, view portfolios, and submit direct inquiries through an intuitive booking interface.

YEAR

2025

CLIENT

Team Innovation

SERVICES

Artists Booking Agency

PROJECT GOALS

The project was guided by a clear set of strategic goals aimed at improving usability, performance, and overall business impact. These goals were defined to address core user needs while delivering measurable value.The initiative aimed to build a digital platform that reflects professionalism while simplifying artist discovery and booking:

Enable easy browsing of verified performers and talent
Offer a unified booking system for diverse event types
Provide transparent pricing, availability, and artist profiles
Support event planners with reliable communication
Strengthen BMT’s reputation as a trusted entertainment partner

RESEARCH

Research focused on identifying key bottlenecks faced by event organizers when securing performers—such as unreliable listings, unclear pricing, and slow communication. Competitor platforms and traditional talent booking workflows were analyzed to ensure that BMT’s platform offers better trust, transparency, and efficiency. User feedback and market trends within Mumbai’s dynamic events ecosystem guided the layout of artist profiles and booking steps.

TECH STACK USED

Across all projects, we leverage a modern, scalable, and performance-driven technology stack to deliver fast, reliable, and visually polished digital experiences.

WordPress (Elementor)

Core Infrastructure

FRONTEND

WordPress

User Interface

BACKEND

Form + CRM tracking for booking communications

Design System

Inquiry Flow

USER FLOW

The user flow was designed to guide users seamlessly through the product while minimizing friction at every step. Each interaction is intentionally structured to ensure clarity, intuitive navigation, and a smooth progression toward the desired outcome.

Select Category

Users begin by selecting a performer category such as DJs, live bands, solo musicians, or entertainers. Clear categorization helps users quickly narrow down options based on the type of event and entertainment they are planning.

View Artist Profiles

Users can explore detailed artist profiles featuring visuals, performance history, genres, and past event experience. Reviews and portfolio highlights build trust and help users confidently evaluate performers before reaching out.

Submit Inquiry

Once an artist is selected, users submit an inquiry by sharing event details such as date, location, audience size, and preferences. The structured inquiry form ensures the agency receives all necessary information upfront, reducing back-and-forth.

Booking Confirmation

After inquiry submission, the agency coordinates follow-ups, availability checks, and final confirmations. This assisted process ensures clear communication between all parties and delivers a reliable, hassle-free booking experience.