MGHF-LOS
The Lead Originating System (LOS) is a custom-built, AI-enhanced lead management platform developed for MGHF to streamline lead generation, qualification, and nurturing.
Designed using modern web technologies, LOS automates how marketing and sales teams capture and manage leads from multiple channels. By integrating AI/ML-powered lead scoring with seamless CRM synchronization, the platform enables teams to identify high-quality prospects faster, personalize engagement, and make data-driven decisions through a centralized, intuitive dashboard.
YEAR
2023
CLIENT
Bhavin Damania, Sarabjit Singh, Sominder Singh
SERVICES
NBFC
PROJECT GOALS
The objective was to create a unified, intelligent system that improves lead quality, sales efficiency, and marketing ROI.
- Centralize lead collection from websites, campaigns, and social channels
- Implement AI/ML-based lead scoring and segmentation for better prioritization
- Simplify sales tracking through seamless CRM integration
- Automate lead nurturing with personalized emails and follow-ups
- Provide real-time analytics to track performance, conversions, and ROI
RESEARCH
Research focused on analyzing existing lead management workflows to identify inefficiencies caused by manual tracking and fragmented tools. Marketing and sales data flows were studied to design a system that unifies capture, scoring, and follow-ups. CRM processes and industry-standard lead qualification models were evaluated to ensure accurate prioritization and smooth sales handoff.
TECH STACK USED
Across all projects, we leverage a modern, scalable, and performance-driven technology stack to deliver fast, reliable, and visually polished digital experiences.
PHP,Laravel (PHP) (RESTful APIs for CRM synchronization)
Core Infrastructure
BACKEND
Lead scoring and segmentation
User Interface
AI / ML
Responsive web interface for admin and sales teams
Design System
FRONTEND
USER FLOW
The user flow was designed to guide users seamlessly through the product while minimizing friction at every step. Each interaction is intentionally structured to ensure clarity, intuitive navigation, and a smooth progression toward the desired outcome.
Lead Capture
Leads are automatically collected from multiple channels including websites, marketing campaigns, and social platforms. All incoming data is centralized into a single system, ensuring consistency, eliminating manual entry, and preventing lead leakage.
Segmentation
Captured leads are intelligently grouped based on behavioral signals, interests, and demographic attributes. This structured segmentation allows teams to identify high-intent leads quickly and tailor outreach strategies more effectively.
Sales Handoff
Qualified leads are seamlessly synced to the CRM with complete context and scoring insights. This ensures sales teams receive actionable leads at the right time, reducing response delays and improving conversion efficiency.
Analytics
Real-time dashboards provide visibility into lead performance, conversion rates, and overall funnel health. These insights enable teams to track ROI, identify bottlenecks, and continuously optimize marketing and sales efforts.
KEY TAKEAWAY
The LOS platform transformed MGHF’s lead management into a streamlined, AI-driven system. By automating capture, scoring, and nurturing while integrating seamlessly with CRM workflows, the platform improved lead quality, increased sales conversions, enhanced brand visibility, and significantly reduced manual operational effort laying a strong foundation for scalable, data-driven growth.
Hello 👋 I’m Darpan, Client success manager
If you’ve got any questions or just want to talk things through, i’m always happy to chat.
