01 / 01 · Founder note · The Phoenix University
“The trust score wasn’t a result of the design. It was the design.”
Prabhu Selvaraj & Senthil Kumar
Founders · The Phoenix University · 2025
← All case studies + UI/UX & Software · 2025 · thephoenixuniversity.com
Client · The Phoenix University Stock Market Education Platform · India · 2025
Empowering traders with structured learning, not speculation.
Build a trustworthy digital home for stock market education in India — one that clearly signals the shift from advisory calls to structured learning, cleanly separates free from paid, and converts a 60%-mobile audience without ever feeling upsold.
Learner community
100K+
Multi-campus + active online cohort schedule
Program pricing range
₹4,999 → ₹39,999
From beginner to advanced tracks
Learner personas
3
Beginner · working professional · long-term investor
Engagement
8-week
India · 2025
Scope
What we were hired to build.
Stock Phoenix is a mentor-led stock-market training institute in India teaching technical analysis, options, risk management and ETF investing through live cohorts across Chennai, Bangalore and online. We designed and built the web presence, course catalog and lead flows.
How we planned
Not a tips service, this is education.
The single most important thing was to make the “not a tips service, this is education” message unmissable. We planned the IA around three learner personas — the beginner, the working professional and the long-term investor — and mapped a distinct on-ramp for each. Free masterclasses became the top of the funnel; paid programs sat behind clear pricing.
The trust score wasn’t a result of the design. It was the design.
How we delivered
Conversion-ready program pages, NISM-certified mentor bios.
A conversion-ready site with clear program pages (₹4,999 to ₹39,999), NISM-certified mentor profiles, an events surface for live masterclasses, a discovery path to their proprietary SP Indicator and Option AI Agent, and a lead-capture flow tuned for high-intent enrolment rather than newsletter clicks.
What we learnt
In EdTech, trust signals compound.
In EdTech, trust signals compound. Bios of mentors, dated cohort results, and named alumni convert better than any promise.
How the client improved
100K+ learners, multiple campuses.
Stock Phoenix has grown into a 100K+ strong learner community with multiple physical campuses and an active online cohort schedule, converting the website into a reliable enrolment engine rather than a static brochure.
Stack · in receipts
The engagement, in one page.
Client
The Phoenix University
Founded by Prabhu Selvaraj & Senthil Kumar · NISM-certified mentors
Palette
Deep Navy
The visual anchor of educational trust
Stack
WordPress + Elementor
CMS pace with a conversion-ready page kit
Proprietary tools
SP Indicator · Option AI Agent
Discovery paths on the same site
Deep Navy palette. WordPress + Elementor. NISM-certified mentor profiles. Proprietary SP Indicator and Option AI Agent surfaced as discovery paths. Free masterclasses at the top of the funnel; paid programs behind clear pricing.
Next case
Wordsquared — every rack, every crossword, in the same beat.
A word-game companion built for people who read the dictionary for fun — the world’s first massively-multiplayer online crossword, and a Google Chrome Experiment feature.
Have something worth building?
You THINK, We BUILD.
Send a paragraph about what you’re building to hello@creative-mantra.com. We reply within 24 hours with next steps and, for qualified scopes, a fee letter within four working days.