01 / 01 · Product principle
“In premium retail, ‘the app on the sales-floor tablet says X’ is a source of legal truth. That is what versioning was really for.”
Mercedes-Benz Katalog TR
Sales-floor observation · 2012
← All case studies + Management Systems · 2012 · App Store · Mercedes-Benz Katalog TR
Client · Mercedes-Benz Türkiye Mobile UI · Automotive · Enterprise iOS + Android
A brochure that answers back.
A mobile-first digital catalogue for Mercedes Turkey — combining immersive 360° visuals, a real-time dealer locator, and a direct inquiry engine that transformed static brochures into interactive sales tools.
Client
Mercedes-Benz Türkiye
Cars and trucks — a distinction that matters in Turkey
Catalogue update latency
Days → minutes
From OEM spec change to sales floor
App store
Mercedes-Benz Katalog TR
iOS + Android · showroom and on-the-move
Signature capability
360° walkarounds
GPS dealer locator · direct-to-dealer enquiry from the car page
Scope
What we were hired to build.
For Mercedes-Benz Turkey, we built a Mercedes-Benz Katalog iOS app covering the full range of current and upcoming Mercedes cars and trucks — an in-showroom and on-the-move catalogue app for advisors and customers with an image and video product surface, dealer locator, and enquiry flow.
How we planned
Versioned catalogue data for a sales-floor source of truth.
Discovery revealed the real pain: OEM catalogue updates arrived in bulky spec sheets, and the delay between “Mercedes changes a trim” and “the sales floor knows” ran into days. We planned the app around versioned catalogue data — every spec, price and image tied to a version — so the sales floor always saw the current state and could roll back if needed.
How we delivered
Cars and trucks. The distinction matters.
A native iOS app with a rich media catalogue across the Mercedes-Benz range (cars and trucks — a distinction that matters in Turkey’s commercial-vehicle market); a dealer locator with map integration; an enquiry form routed to the nearest dealer; and a .NET-based CMS on the backend so the marketing team could push catalogue updates directly to the app without waiting on engineering.
What we learnt
The sales-floor tablet is a source of legal truth.
In premium retail, “the app on the sales-floor tablet says X” is a source of legal truth. Making versioning first-class — not just for engineering hygiene, but for customer-facing accuracy — turned the tool into infrastructure.
How the client improved
Days → minutes.
Mercedes-Benz Turkey closed the gap between an OEM catalogue update and the sales floor knowing about it — from days to minutes. Advisors stopped quoting stale specs and prices, and the app became the shared source of truth across dealerships.
Stack · in receipts
The engagement, in one page.
Runtime
Cordova + native iOS
Cross-platform build for showroom tablets and customer devices
Backend
Custom .NET CMS
Push catalogue updates without waiting on engineering
Palette
Obsidian Black · Iridium Silver · Mercedes Blue
Italic accent · brand-considered
Typography
Cormorant Garamond
Luxury feel on a category that expects it
Obsidian Black · Iridium Silver · Mercedes Blue (italic accent). Cormorant Garamond typography. A brochure that answers back — that’s the whole design in six words.
Next case
Stock Phoenix — empowering traders with structured learning, not speculation.
A trustworthy digital home for stock-market education in India — free vs. paid cleanly separated, mobile-first, and a 100K+ strong learner community. Programs from ₹4,999 to ₹39,999, taught by NISM-certified mentors.
Have something worth building?
You THINK, We BUILD.
Send a paragraph about what you’re building to hello@creative-mantra.com. We reply within 24 hours with next steps and, for qualified scopes, a fee letter within four working days.